Proffesional info
I am a teacher for info-design at Hadassah Academic College Jerusalem, in the Department of Inclusive Industrial Design B.Des.
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I am a designer. Specialising in wayfinding design. Specifically in designing public transportation information for passengers. Working in "Publiczone design studio" of Professor Keni Segal as a designer and project manager. Among the projects are - the light train and express buses information installed in the stations and stops in Israel and city way-finding signs.
MY JOBE ROLE AS I SEE IT
is to
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simplify professional information for users
in order to give them a secure feeling
while they are on an unknown journey.
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MY LIFE TOOK A TURN
When A few years ago, my 4-year old daughter was diagnosed with Leukemia ALL. She received medical treatment at the Schneider Children's Medical Center of Israel and recovered.
Following the experience, I decided to design the medical information explained to the families. Fulfil the need to better understand the treatment protocol in order to feel more confident and a bit more at ease.
My personal unknown journey we suddenly had to go through, combined with my profession, brought this product to life. As my personal way to overcome that period and try to contribute from my experience. Knowing the sense of helplessness as one enters the unfamiliar world of Leukemia. Feeling distressed, afraid and mentally shaken.
From this personal view, I designed & illustrated the treatment protocol, to make it easier for the medical team to explain the recovery path, and for patients and their families to visually follow it and understand it.
I was privileged to have furthered develop the project with the cooperation of senior physician Dr Gilad Gil, one of my daughter's savers doctors, who is the medical authority of the project. He accompanied the process with dedication and contributed insights from his experience and knowledge.
Doctors, nurses and patients were proofreading before it was printed and distributed to patients.